Jorge Paulo Lemann é um ‘dinossauro apavorado’. Mas está se mexendo

01 de maio de 18 | Nenhum comentário

Num raro depoimento público sobre o desafio de inovação que ameaça a 3G Capital, Jorge Paulo Lemann reconheceu que suas empresas precisam se adaptar e citou Starbucks, Nike e Inditex [a controladora da Zara] como exemplos a serem seguidos.

Lemann participou ontem do painel "Estratégia e liderança em uma época de ruptura" na conferência anual do Instituto Milken, onde falou sobre o ‘disruption’ das marcas de consumo e que a 3G está aprendendo com seus erros nos EUA e usará esse conhecimento para se proteger e avançar em outros mercados.

Na transcrição abaixo, preparada pelo Brazil Journal, ele responde às perguntas feitas pelo moderador do painel, o editor-executivo da Fortune, Adam Lashinsky.

 

http://braziljournal.com/jorge-paulo-lemann-e-um-dinossauro-apavorado-mas-esta-se-mexendo

3 Comentários
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